How many buyers use the internet? A lot. According to a recent National Association of Realtors (NAR) survey, roughly 9 out of every 10 real estate consumers use the internet as a home-buying tool, with this number growing every year.
Why do buyers go online?
For a few basic reasons. These are the top 6 reasons, according to the NAR survey: - To view photos.
- To view detailed property information.
- To view virtual tours.
- To use interactive maps.
- To learn more about a neighborhood or community.
- To contact a real estate agent.
Looks matter
First and foremost, buyers use the internet to evaluate a home's visual appeal. The internet has become a filtering tool that buyers use to economize their search process. In many cases buyers either accept or reject a home based solely on its online appearance.
Enhance your home's online appearance
More and more buyers now form their first impressions online. Read Showing Well and Selling Well for some tips on how you can make your home look its best. Develop a good plan for presenting your home, and you'll go a long way toward attacting buyers who use the internet as their primary search method.
About us
This information is provided courtesy of Dan Miller and Shawn Kriewaldt of Keller Williams Realty and DaneCountyMarket.com. For more information, please contact Dan at 608-852-7071 (danielmiller@kw.com) or Shawn at 608-212-5743 (shawnkriewaldt@kw.com). Don't forget: if you're buying or selling, whether your timeline is 3 months or 3 years, we can help.
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